Lorillard produces cigarettes for both the premium and discount segments of the domestic cigarette market. Our premium brands include Newport, Kent and True and our discount brands include Maverick and Old Gold.

Premium brands are well known, established brands marketed at higher retail prices. Discount brands are generally less well recognized brands marketed at lower retail prices.

Newport , our flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States based on gross units sold in 2012. The Newport brand accounted for approximately 88 percent of our sales revenue for the fiscal year ended December 31, 2012.

Newport Non Menthol, launched in 2010, is a premium non menthol product that delivers the high quality tobacco taste that adult smokers have come to expect from Newport.

Newport Smooth Select, launched in 2013, is a smooth flavorful premium menthol product that delivers the uniquely rich flavor and quality of Newport.

Maverick , one of America s leading discount cigarettes, offers adult smokers the smooth taste of a premium priced cigarette at an everyday low price.

Lorillard s five brands include 41 different product offerings which vary in price, taste, flavor, length and packaging. We sold our major trademarks outside of the United States in 1977. We maintain our headquarters and manufacture all of our traditional cigarette products at our Greensboro, North Carolina facility.

Emperor brands electronic cigarettes – global resource broker

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Emperor Brands is relatively unknown , only a handful of people are familiar with this new brand. What they don’t know, is over the next 24 month Emperor Brands will be recognized like Philip Morris is today in regards to Tobacco industry. And the 1963 or “63 “will be the new benchmark for electronic cigarettes.

What I love most about this brand is that they are not trying to compete with big tobacco. The objective is to provide a brand that will make you look at the electronic cigarette in a whole new light. The visionary Chairman and CEO John Cameron. Will promote clinical research and analysis, and continue building relationships with the FDA, the World Health Organization and the United Nations.

EMPEROR BRANDS intends to create a new industry association lead by John Cameron that will lobby and focus on education to maximize the success of Emperor brands and Government support.

EMPEROR BRANDS MISSION Is to develop new technologies and products that improve public health while offering tobacco cigarette users an attractive alternative.