Published on March 7, 2014 in New rules on electronic cigarettes &sdot Full size is 500 333 Pixels &sdot Leave a comment

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Europe’s law on e-cigarettes sets global benchmark – 05 march 2014 – new scientist

How many brands of unfiltered cigarettes are there

Read more Click here to read the original, longer version of this story

THE vaping crackdown has begun.

Last week the European Parliament approved legislation governing the sale of electronic cigarettes, setting a precedent for other parts of the world where e cigarettes are still unregulated.

The new law allows shops to continue selling e cigarettes as consumer goods to Europe’s estimated 10 million e cigarette smokers, or “vapers”. They will not be classified as medicines like an earlier draft proposed. But the final draft, which now just needs member state approval, imposes strict conditions on the sale and advertising of e cigarettes.

From mid 2016, all advertising will be banned in the 28 European Union countries. Packaging will include the warning that “nicotine is addictive and could be harmful”, despite scant evidence so far of the product’s ill effects.

The nicotine in e cigarettes will be capped at 20 milligrams per millilitre of vaporising fluid. Scientists have said this might deter smokers from using them because the strength of a normal cigarette would be closer to 50 milligrams.

This article appeared in print under the headline “E cigs regulated”