So, ladies and gentlemen so far we have established that White Cloud has the most flavor options, Green Smoke is the best for vapor and throat hit, and Vapor Couture is the perfect e cig for you if you are looking for something that looks a little classier. In the crazy world of e cigarettes, the honest e cig reviews are what will make life much easier for you. Without us, how would you know to avoid Njoy because the cigarette wasn t of good quality? How would you know that the chocolate flavor from South Beach Smoke was a firm favorite of many people? Would you even know which e cigarette brands to try?

Admittedly, what works for one won t always work for another but these e cig reviews are as unbiased as we can make them. We try and test them so that we can ensure you get the best experience. We have hunted far and wide for the best e cig for us hopefully we can do the same with you. However, we do know what we are looking for and we won t give top marks unless we feel that they were definitely deserved. We just hope that your experiences, both bad and good, will help you make the right decision. So what are you waiting for? Have a look through our ecig reviews and make the change today, you ll love us for it in a few months time!

Joe camel – wikipedia, the free encyclopedia

Discount cigarettes of clearbrook clear brook, va, 22624 – yp.com

The U.S. marketing team of R. J. Reynolds, looking for an idea to promote Camel’s 75th anniversary, re discovered Joe in the company’s archives in the late 1980s.

Quoted from The New York Times

Joe Camel was actually born in Europe. The caricatured camel was created in 1974 by a British artist, Billy Coulton, for a French advertising campaign that subsequently ran in other countries in the 1970s. Indeed, Mr. O’Toole recalled a visit to France many years ago during which he glimpsed Joe Camel wearing a Foreign Legion cap. The inspiration behind Mr. Price’s cartoon was the camel, named Old Joe, that has appeared on all Camel packages since the brand’s initial appearance in 1913. 1

Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.

Physical appearance edit

The character lacked many camel traits. Feet were always to be covered, in footwear consistent with the rest of the outfit. The character also lacked a tail or hump. 2 Advertising presented Joe Camel in a variety of “fun and entertaining, contemporary and fresh” situations, wearing “bold and bright” colors, blue and yellow where appropriate. His face remained the same in different advertising pieces, and images of his hands only used when necessary. 2

Controversy edit

In 1991, the Journal of the American Medical Association published a study showing that by age six nearly as many children could correctly respond that “Joe Camel” was associated with cigarettes as could respond that the Disney Channel logo was associated with Mickey Mouse, and alleged that the “Joe Camel” campaign was targeting children, 3 despite R. J. Reynolds’ contention that the campaign had been researched only among adults and was directed only at the smokers of other brands. At that time it was also estimated that 32.8% of all cigarettes sold illegally to underage buyers were Camels, up from less than one percent. 4 Subsequently, the American Medical Association asked R. J. Reynolds Nabisco to pull the campaign. R. J. Reynolds refused, and the Joe Camel Campaign continued. In 1991, Janet Mangini, a San Francisco based attorney, brought a suit against R. J. Reynolds, challenging the company for targeting minors with its “Joe Camel” advertising campaign. In her complaint, Mangini alleged that teenage smokers accounted for US$476 million of Camel cigarette sales in 1992. When the Joe Camel advertisements started in 1988, that figure was only at US$6 million, “implicitly suggesting such advertisements have harmed a great many teenagers by luring them into extended use of and addiction to tobacco products.” 5

R. J. Reynolds has denied Joe Camel was intended to be directed at children the company maintains that Joe Camel’s target audience was 25 49 year old males and current Marlboro smokers. In response to the criticism, R. J. Reynolds instituted “Let’s Clear the Air on Smoking”, a campaign of full page magazine advertisements consisting entirely of text, typically set in large type, denying those charges, and declaring that smoking is “an adult custom”.

Internal documents produced to the court in Mangini v. R. J. Reynolds Tobacco Company, San Francisco County Superior Court No. 959516, demonstrated the industry’s interest in targeting children as future smokers. 6 The importance of the youth market was illustrated in a 1974 presentation by RJR’s Vice President of Marketing who explained that the “young adult market . . . represent s tomorrow’s cigarette business. As this 14 24 age group matures, they will account for a key share of the total cigarette volume for at least the next 25 years.” 7 A 1974 memo by the R. J. Reynolds Research Department points out that capturing the young adult market is vital because “virtually all smokers start by the age of 25” and “most smokers begin smoking regularly and select a usual brand at or before the age of 18.” 8

In July 1997, under pressure from the impending Mangini trial, Congress, and various public interest groups, RJR announced it would settle out of court and voluntarily end its Joe Camel campaign. A new campaign with a more adult theme debuted instead of Joe Camel, it had a plain image of a quadrupedal, non anthropomorphic camel. This image is still used in advertisements for Camel today. As part of the agreement, RJR also paid $10 million to San Francisco and the other California cities and counties who intervened in the Mangini litigation. This money was earmarked primarily to fund anti smoking efforts targeted at youth. 6

References edit