Department of Health and Human ServicesPublic Health Service
Food and Drug Administration Center for Tobacco Products
9200 Corporate Boulevard
Rockville, MD 20850 3229

VIA Electronic Mail

MAY 7, 2012

To info

WARNING LETTER

The Center for Tobacco Products of the Food and Drug Administration (FDA) recently reviewed your website, http.// , and determined that your cigarette product(s) listed are offered for sale to U.S. customers. Under section 201(rr) of the Federal Food, Drug, and Cosmetic Act (the FD&C Act) (21 U.S.C. 321(rr)), as amended by the Family Smoking Prevention and Tobacco Control Act, these products are tobacco products because they are made or derived from tobacco and intended for human consumption. Certain tobacco products, including cigarettes, are subject to FDA jurisdiction under section 901(b) of the FD&C Act (21 U.S.C. 387a(b)).

FDA has determined that your Kiss Super Slims Fresh Apple and your Richmond Cherry cigarettes are adulterated under section 902(5) of the FD&C Act (21 U.S.C. 387b(5)) or misbranded under section 903(a)(1) of the FD&C Act (21 U.S.C. 387c(a)(1)). You can find the FD&C Act through links on FDA’s homepage at

Our review of your website, , revealed that you offer for sale the following cigarettes Kiss Super Slims Fresh Apple and Richmond Cherry, which are purported to contain an artificial or natural flavor that is a characterizing flavor of the product. Section 907(a)(1)(A) of the FD&C Act (21 U.S.C. 387g(a)(1)(A)) provides

A cigarette or any of its component parts (including the tobacco, filter, or paper) shall not contain, as a constituent (including a smoke constituent) or additive, an artificial or natural flavor (other than tobacco or menthol) or an herb or spice … that is a characterizing flavor of the tobacco product or tobacco smoke.

As of September 22, 2009, cigarettes marketed and sold in the United States in violation of this provision are adulterated under section 902(5) of the FD&C Act (21 U.S.C. 387b(5)). Thus, your flavored cigarettes are adulterated.

If, however, these cigarettes do not contain a characterizing flavor, they are misbranded under section 903(a)(1) of the FD&C Act (21 U.S.C. 387c(a)(1 )) as their labeling is false and misleading because it makes the representation that the products contain apple and cherry as characterizing flavors of the tobacco products.

You should immediately correct the violations stated above and take any necessary actions to bring your tobacco products into compliance with the FD&C Act. The violations discussed in this letter do not necessarily constitute an exhaustive list, and it is your responsibility to ensure that your tobacco products on this website, or any other websites you own, operate, and/or control comply with the applicable provisions of the FD&C Act. Failure to ensure full compliance with the FD&C Act may result in FDA initiating further action without notice, including, but not limited to, civil money penalties, no tobacco sale orders, criminal prosecution, seizure, and/or injunction. Please note that adulterated and misbranded tobacco products offered for importation into the United States are subject to detention and refusal of admission.

Please submit a written response to this letter within 15 working days from the date of receipt describing your corrective actions, including the dates on which you discontinued the violative promotion, advertising, sale, and/or distribution of these tobacco products.

Please direct your response to the following address

PAL WL Response, Office of Compliance and Enforcement
FDA Center for Tobacco Products
9200 Corporate Boulevard
c/o Document Control Center
Rockville, Maryland 20850.

If you have any questions about the content of this letter, please contact Ele lbarra Pratt at (301) 796 9235 or via email at

Sincerely,

/s/

Ann Simoneau, J,D.
Director
Office of Compliance and Enforcement
Center for Tobacco Products

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