In December 2012, the European Commission published a proposal to revise the Tobacco Products Directive (TPD) which aims to address a number of areas in relation to tobacco products, including nicotine containing products such as electronic cigarettes.

On 8 October 2013 the European Parliament voted on the draft Directive as a whole and the Commission s proposal to regulate electronic cigarettes as medicines was not supported by a majority of MEPs.

A majority supported using a mixture of tobacco regulation (e.g. controls on promotion) and medicines style regulation (e.g. reporting of adverse reactions) for all nicotine products (including medicines), and applying medicines regulation to products (that could be the same) that make medicinal claims.

The European Parliament vote is one stage in the legislative process, which is still not complete, and there will be further negotiation. The MHRA continues to believe that medicinal regulation of nicotine containing products is in the best way to deliver a benefit to public health.

We will be continuing to encourage companies voluntarily to seek a licence for their products so that they can be seen to meet appropriate standards of safety, quality and efficacy and could be sold and supplied, including on prescription, according to the NICE public health guidance on reducing the harms of smoking.

More information on nicotine containing products is available on our website.

Nicotine containing products

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Velvet glove, iron fist: eu wants to stamp out e-cigarettes

Best selling cigarette brand in each country

To all intents and purposes, this amounts to a de facto ban on e cigarette use. Typical nicotine content in e cigarette juice is around 10mg and it often goes up to 18mg and beyond. It needs to be at this level to work as an effective substitute for smoking. E cig juice of 4mg or lower would be virtually useless. (The draft Directive would not ban the hardware of e cigarettes and so a black market in medium and high nicotine juice is conceivable.)

The option for e cigarettes to be clinically tested as medicinal devices is available. Aside from the fact that they are not medicinal devices, this process would take years and would cost millions of pounds. E cigarettes would have to be off the market during that period and the anti tobacco extremists, along with the pharmaceutical industry, would work hard to make sure they did not return. There is no guarantee that science would guide the decision to prohibit or legalise, to put it mildly. Snus clearly has “a positive risk/benefit balance” but that has not prevented its prohibition.

As reported this week, the Directive will also uphold the snus ban (except in Sweden, which now has the lowest rates of smoking and lung cancer in Europe).

The Commission proposes a ban on the sale of tobacco for oral use and to uphold the current ban on snus (moist tobacco, which is consumed by placing it under the upper lip) in all European countries except Sweden, which has a specific derogation in its accession treaty.
The Directive will ban all flavourings and will also mandate standardised packaging. Not quite plain packaging but, with 75% of the pack to be covered in graphic health warnings, not far off. (Expect the state funded anti smoking agitators to feign outrage and demand full plain packs.)

The Commission … wants packs to be rectangular in shape (no round edges) and to contain at least 20 cigarettes. Health warnings should cover 75% of the front and back of packs (and be positioned at the top edge of the unit packet) and 50% of rolling tobacco packs.
The question is why has a Directive that was drafted by a sacked health commissioner who is under investigation for corruption been rushed out, apparently unchanged? (This could be a clue.) If Dalli was involved in soliciting bribes from the snus industry, how can the EC be sure he did not solicit bribes from other industries who stand to gain from the Directive? Dalli is discredited and the Directive is tainted with corruption.

Sweden’s Trade Minister has threatened ‘all out war’ over the snus issue. It’s likely that the UK will get an in out referendum on EU membership in the next few years and at least one Southern European state will probably have to withdraw from the EU in the near future. With a bit of luck, the European project will collapse before the Tobacco Products Directive can do too much harm to the health of the continent.

(Read more about the Dalli case here. His pal Zammit has now confessed to soliciting a bribe from Swedish Match. As a commentator points out, if he was acting alone “what was he planning to do then, grab the 60 million and hide for ever since he was powerless to do anything to reverse the tobacco directive himself?”)