Philip Morris International is the first tobacco giant suing the Australian government over strict new branding restrictions, which it believes will cost it billions in the region, the Wall Street Journal reports.

British American Tobacco and Imperial Tobacco Group are expected follow.

Why? Because their billion dollar brands, like Marlboro and Parliament, will be crushed.

Australia’s regulations, set to take effect in December 2012, require cigarette manufacturers to use a standard font, uniform text position, and the same greenish brown packaging (which research showed to be the least appealing to consumers).

Essentially, tobacco companies will be unable to distinguish themselves. And that has the tobacco giants worried. Cigarettes can separate themselves from competing products in three ways by brand, by shape (long, short, etc.), and by general flavor (light, menthol, etc.). But within the confines of a given style or flavor, brand becomes the most valuable distinguishing factor among otherwise like products.

Earlier this year, shortly before legislation made its way to Australian Parliament, a Philip Morris spokesperson told AdWeek the measures “would essentially amount to a confiscation of our brand in Australia.”

And that could very well be disastrous for the company. A November 2010 report by economic consultants in the U.K., commissioned by Philip Morris, says that “package is the most important method of branding still available” after a widespread crackdown on traditional advertising.

Researchers at a New Zealand university who conducted focus groups with 66 young adults, both smokers and non smokers, found that branded tobacco packaging by itself inspired their associations with given products.

The U.K. report, which specifically focuses on the impact plain cigarette packaging could have there, substantiates Philip Morris’ bottom line worries. It suggests a branding ban like Australia’s would trigger an overall price reduction between 4.4% and 16.1%, because no name discount brands could more easily compete. After all, they wouldn’t have a highly recognizable brand (like Marlboro, for instance) to overcome.

With a move toward hard line bans like the one in Australia, one that will disallow in store cigarette displays in the U.K., and the Worcester, Mass., ordinance that prohibits any tobacco advertisement visible from the street, tobacco manufacturers will eventually have to look outside branded packaging and find another way to set themselves apart.

Now see how Burger King built its brand around one simple idea >

Best electronic cigarette brands reviews: where to buy the best e-cig starter kit – health – rochester-rochester hills, mi patch

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Here is my personal electronic cigarette reviews on a number of different electronic cigarette brands. Ill tell you about the ones that have gave good customer service and have worked well. I hope you all have the same good experience as I did with these e cigarette brands.

I have reviewed several different ECIG bands and offers. After reviewing 6 different brands, Three of them either didn&#39 t work, took forever to come in the mail or have horrible customer service.

On the other hand I have also had a great experience with the other three products. The three products that had good customer service, provided a good produce and came in the mail in a timely manner. These are the products that we will be talking about today.

Trying to quit smoking Sucks! I hope this makes the process a little easier for you.

Best Electronic Cigarette (My personal list of the best e cig brand online)

#1 Best Ecig Brand V2 Cigs Click Here To Purchase.

I would say the V2 Cig is right on the top of the Ecig world. The Very high and consistent vapor production is the best that I&#39 ve seen. The battery life is way above average and the starter kit for the money give you every thing you need to be able to enjoy Vaping comfortably. This company is one of the highest rated in for customer support.
I would say this product would be a solid choice for someone making the decision to quit smoking. Its not easy to quit but with the vapor production of the V2 Cig, this is as close as it get to the real thing.
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#2 Best Ecig Brand Vapor Diamond Click Here To Purchase.

The Vapor Diamond has a really cool deal for a really good starter kit. For just the cost of shipping (under 5 buck) I got a starter kit sent to my house. The starter kit had every thing you needed to get started in Vaping. There was some good flavors and the battery life was good it would last over a day between charges. Vapor Diamond provided good customer service when I returned the product after my review.
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#3 Best Ecig Brand Halo Triton Click Here To Purchase.

The Halo Triton E cigarette Is also a very solid choice. It come is a really cool black carrying and does come with everything you need. The Halo Ecig also put out good vapor production and would be a good introduction into the world of Ecigs. This company gets high marks when it come to taking care of there customers.
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How do electronic cigarettes work?
Many e cigs operate much the same way. There s liquid which hits a vaporizer, so when a person takes a puff on one end of the ecig you get the vapor. When you take a breath, the lungs will react pretty similar to an actual tobacco cigarette. The lungs process the nicotine using vapor much the same way as normal cigarette. Once you breathe out, you can see some of the remaining vapors.

Are electronic cigarettes safe?
A new study uncovering that e cigarettes are similar to the nicotine patch when it comes to safety may at last aid in putting an end to the flaming battle about the possible dangers of e cigarettes. The growing recognition and accessibility to e cigarettes has encouraged an intense discussion between health care professionals. Pundits of the currently widely used e cigarette, such as the World Health Organisation campaign in opposition to the e cig product, saying that there isn t enough research to conclude the safety of the electronic cigarette. In spite of this, the most recent data demonstrates that e cigarettes provide a safe process for individuals that can&#39 t stop the use of nicotine on their own, but would like to do it without having a large number of hazardous byproducts present in tobacco cigarettes.

E cigarette starter kit explained?
Electronic cigarette starter kits are the best way to start your electronic cigarette adventure. Electronic cigarette kits consist of all the things that a brand new or even seasoned individual will need to operate the e cig straight from the box. Starter kits are put together to provide a array of choices to accommodate most people from the seasoned ecig user wanting to update to a new product or beginner that is searching for a top quality preliminary exposure to an e cigarette. By visiting my recommended links you can view a wide range of ecig starter kits and select the one the fits your needs.

Where to buy electronic cigarettes?
Ecigs can be purchased online. I have outlined the best e cigarette brands. My preferred electronic cigarette brands use top manufacturing standards and provide top of the line customer support. You can visit the sites direct by clicking a link below.

#1 Best Electronic Cigarette Brand V2 Cigs Click Here To Purchase.

#2 Best Ecig Brand Vapor Diamond Click Here To Purchase.

Best Electronic Cigarette Brand Halo Triton Click Here To Purchase.

In conclusion to my e cig reviews.
I stand behind the E Cig market. Any product that can help people quit smoking is fine by me. After doing a substantial amount of research on the E cig Market, I found that E Cigarettes are helping people break free form smoking. Most people say that E Cigs are so similar to smoking real cigarettes that it makes the transition much easier then other products.