January 7, 2012 / Branding & Design / No Comments 1 Flares Twitter 0 Facebook 0 Google 1 LinkedIn 0 Buffer 0 1 Flares x

In today s world of fast paced technology evolution many new companies have come to the forefront of the public s eye by developing innovative approaches to solving commonly found problems. One such brand recently came to Eventige with a new product called Electronic Cigarettes. The idea of an electronic cigarette is a relatively new technology and not many know about it or have tried using it as an alternative to smoking. The barriers to market entry were great, but the Eventige team was up to the challenge.

Smokers are very loyal to their brands, but more and more users are realizing the health benefits of quitting, or limiting their daily use of traditional tobacco products. Electronic Cigarettes fill this void with a very unique technological breakthrough, the atomizer. Water vapor is combined with nicotine and flavoring within the cartridge body, while a powerful lithium ion battery heats the element, producing a smoke effect of water vapor.

The initial marketing development of the Logic Disposable E Cig Brand began with a complete visual overhaul of the E Commerce Backend Shopping Cart. The images were updated and changed, the social media was added as part of the header and messaging, and the new Web 2.0 portals were bumped in messaging and the number of participants.

Work continued as Eventige designed and developed the Twitter Automation & Integration Systems to give the brand live visibility with no work involved on the client side. The systems run in the background and generate fresh content that is translated via an automated update on the Twitter feed. Likes were added to the Facebook Fan Page, and the YouTube Channel received a complete overhaul together with a new video and background soundtrack.

The next stage in the strategic development concentrated on Point of Sale items to help store owners push the product and convert early adopters of the product niche. These included Double Sided Stickers, Counter Mats, and other Marketing Media.

Next in line was the design and production of the Tradeshow Media and Custom 3D Design, which centered on creating a lifestyle brand appearance, connecting the consumer to the brand with an impactful presentation to the product category. Eventige utilized multiple stages of design to create all of the needed media for Logic to push sales to local distributors across the country. The goal was to be as dynamic, new, and innovative in the marketing media as possible a new technology deserved a fresh outlook on branding & design and our team understood that from day one. No media was copy & pasted for this client everything was developed from the ground up.

Next in line for development were the display cases to go inside of the retail locations. Similar to the concept of the Red Bull Mini Fridge, the E Cig Cases needed to have a strong presence and recognizable branding, so Eventige developed and designed custom 3D Rendered applications for the brand to explore.

Giving choices to our clients and presenting innovative mockups with visual representations of what is to be in real life is an important deliverable in today s marketing environment. Often it is hard to visualize the end product through e mail descriptions or pictures of previous projects, so we try to be as dynamic as possible and present our clients with mockups every step of the way so that they can feel at ease knowing that the product they are buying into, is in fact a custom marketing solution designed specifically for their brand, rather than copy/pasted from a previous client account. says Alexei Alankin, CEO of Eventige Media Group.

The process of development continued with a heavy emphasis on SEO, future trade show fulfillment, and consulting services to cap off what already was a very full featured marketing program and development process. Logic is sure to be around for a long time and for many smokers this brand not only offers a smoking alternative, but could be the reasons that a daughter has a father growing up, or a son has his mom to thank at graduation. Electronic Cigarettes aren t just a product or a client account, they are saving lives every day and helping people get healthy so for us at Eventige Media this isn t just a client account, but rather we see this opportunity to help people as a blessing and since have been contacted by several other Electronic Cigarette companies to help them drive the message of health and positive lifestyle choices home to the consumer.

Multisensory Experiential Marketing SpeechTrans Inc. Branding Design and Event Marketing Global Strategic Development Author Alexei Alankin

Innovation Activist & Founder of Eventige Media Group. I’d love to connect with you on LinkedIn, Facebook and Google .

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Bull smoke review

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I’m NOT a smoker, but my fiancee is. Like me, he likes to buy the best products and save money. He has recently started smoking electronic cigarettes, and the brand he’s decided to use is Bull Smoke. Bull Smoke electronic cigarettes are the best bang for the buck on the e cig market.

Check ’em out! Use Promo Code “Prancercise” and save even more&#8230 .

Compare the price of the starter kit of $29.00 to many other brands charging $59, $89, $149.

You get the same great experience (I’ve seen him use many brands) for a low price. Plus, as he says, it’s “manly.” He’s a man’s man, so I trust he knows what he’s talking about. You probably know the type. All he talks about is bench pressing, football, and drinking beer and whiskey.

Anyways, always uncovering deals is my game, and he took the opportunity to tell me about Bull Smoke. So here is his short review below this video promotion Bull Smoke did with the famous Prancercise Lady.

My fiance actually took time away from the TV to write this review. What a swell guy! (Although I took the photo)

This is what Bull Smoke looks like when it’s unboxed.

Bull Smoke is quite possibly the most famous electronic cigarette brand in terms of marketing and branding. It caught me immediately and grabbed my attention. It has earned itself the positive reputation due to its high quality ecig and excellent flavors. If you are looking for a great brand to enter the electronic cigarette industry, you should definitely short list Bull Smoke and try them out. I use Bull Smoke and would have no problem recommending them to others.

Here are the most notable features of the brand


Bull Smoke exhibits a tough guy look as opposed to elegant and futuristic approach with their ecigs. This is a great pace of change from many typical ecigs out there that just try to replicate the actual cigarette. Bull Smoke s ecig are rugged and look tough.

Vapor Production

Many brands claim their flavors are great but only few are able to deliver what they claim. Bull Smoke is proudly one of those brands that actually deliver what they claim. No shortage of vapor with their 4.2 volt batteries.

Battery life

Bull Smoke uses very typical batteries that are commonly known as mini ecigs. But it also allows the users to select extended and manual batteries for harder and better vapor should they desire. One of the best bits about the brand is their battery s extended charge life. With Bull Smoke, you can easily get about 300 450 puffs before the battery runs out of juice.

Starter Kits

As with many other brands out there, Bull Smoke offers different starter kits to suit your budget. The basic starter kit includes everything you need to get started. Should you require an extra battery or couple of extra accessories, a starter kit is available to give you exactly what you need. Moreover, users have the liberty of selecting the different kinds of batteries available and the different modes of the battery before they purchase their starter kit. Furthermore, you can also choose from two flavors and 5 nicotine strengths. Unlike other brands, Bull Smoke offers 24mg of nicotine for hardcore smokers who want more out of their ecigs.

What I like the most about Bull Smoke?

PRICE. This is the most affordable brand out there. Best ‘bang for the buck,’ if you will. At $29 you won’t get a better starter kit. You won’t find many cartridge refills selling for cheaper either.


Bull Smoke is what I use. Some of my friends are just getting into it to. Cigarettes are a thing of my past, but I’ll gladly use a Bull Smoke vapor cigarette when I feel like getting some nicotine and enjoying a smoke.

Check them out