Here is the list of 10 best selling cigarette brands across the world

  1. Marlboro
  2. Winston
  3. Mild Seven
  4. L&M
  5. Camel
  6. Pall Mall
  7. Derby
  8. Kent
  9. Cleopatra
  10. Wills Gold Flake

Marlboro has been the overwhelming leader of the global cigarette industry, selling three times more cigarettes than the No. 2 and No. 3 brands combined. Marlboro is available in more than 50 styles, ranging by flavor (menthol and non menthol), nicotine amount and size. The most popular version of Marlboro is undoubtedly Marlboro Red (in some countries known as Marlboro Original).

Winston is the second best selling cigarette brand across the world for the last 5 years, offering superb quality cigarettes in middle value category. This brand is manufactured by RJ Reynolds Tobacco in the USA and Japan Tobacco International in the rest of the world. Winston is the top key global brand for JTI posting solid growth in sales for several years in a row.

Mild Seven is the world’s top selling cigarette with charcoal filter, and the leading brand in Japan produced by Japan Tobacco. Premium Mild Seven brand was introduced in 1977, and currently is selling in more than 40 countries across the world, being particularly popular in Asian countries.

L&M, the second key brand of Philip Morris International, was launched in the U.S. in 1953. This mid value brand gained huge popularity across the world, and especially in emerging markets, thanks to eye catching advertising campaigns, wide range of styles and magnificent combination of price, quality and taste.

The iconic Camel brand is the flagship brand for Reynolds American and Japan Tobacco International in premium segment of cigarette market. This brand boasts rich heritage and impeccable reputation. The brand originated in 1913, becoming the first international cigarette trademark. Today, Camel cigarettes are selling in more than 100 markets and are the fifth top selling cigarette brand in the world.

Pall Mall is the leading cigarette brand for British American Tobacco, available in such styles as Slims, Super Slims, king size and nanoking cigarettes. Pall Mall is one of the oldest cigarette brands, being introduced in the USA in 1899.

Derby is the top selling cigarette brand in Latina American countries. The brand is produced by Brazilian tobacco corporation Souza Cruz, which in its turn is public subsidiary of British American Tobacco.

Kent is the eighth top selling brand, and the largest premium cigarette brand manufactured by British American Tobacco. Its product portfolio includes king size Kent HD line, compact slim Kent Nanotek, and innovative Kent Convertible, which contain a capsule filled with menthol flavoring.

Cleopatra cigarette brand is the leading product of Egypt based Eastern Company S.A.E. The brand is selling in almost all African countries, and several Middle East and Asian countries.

Wills Gold Flake (or simply Gold Flake) is the flagship brand of India based tobacco giant ITC Limited

The choice of discount brand cigarettes: a comparative analysis of international tobacco control surveys in canada and the
usa (2002–2005) — nargis et al. — tobacco control

  1. Nigar Nargis1,2,
  2. Geoffrey T Fong3,4,
  3. Frank J Chaloupka5,
  4. Qiang Li3,6
  1. 1Department of Economics, University of Dhaka, Dhaka, Bangladesh
  2. 2Tobacco Control Economics Unit, Prevention of Noncommunicable Diseases, World Health Organization, Geneva
  3. 3Department of Psychology, University of Waterloo, Waterloo, Ontario, Canada
  4. 4Ontario Institute of Cancer Research, Toronto, Ontario, Canada
  5. 5Department of Economics and Director, ImpacTeen A Policy Research Partnership to Reduce Substance Use, Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, Illinois, USA
  6. 6Office of Tobacco Control, China CDC, Beijing, China
  1. Correspondence to Dr Nigar Nargis, Department of Economics, University of Dhaka, Dhaka 1000, Bangladesh nigar nargis at
  • Received 23 October 2012
  • Revised 26 July 2013
  • Accepted 30 July 2013
  • Published Online First 28 August 2013


Background Increasing tobacco taxes to increase price is a proven tobacco control measure. This article investigates how smokers respond to tax and price increases in their choice of discount brand cigarettes versus premium brands.

Objective To estimate how increase in the tax rate can affect smokers choice of discount brands versus premium brands.

Methods Using data from International Tobacco Control surveys in Canada and the USA, a logit model was constructed to estimate the probability of choosing discount brand cigarettes in response to its price changes relative to premium brands, controlling for individual specific demographic and socioeconomic characteristics and regional effects. The self reported price of an individual smoker is used in a random effects regression model to impute price and to construct the price ratio for discount and premium brands for each smoker, which is used in the logit model.

Findings An increase in the ratio of price of discount brand cigarettes to the price of premium brands by 0.1 is associated with a decrease in the probability of choosing discount brands by 0.08 in Canada. No significant effect is observed in case of the USA.

Conclusions The results of the model explain two phenomena (1) the widened price differential between premium and discount brand cigarettes contributed to the increased share of discount brand cigarettes in Canada in contrast to a relatively steady share in the USA during 2002 2005 and (2) increasing the price ratio of discount brands to premium brands which occurs with an increase in specific excise tax may lead to upward shifting from discount to premium brands rather than to downward shifting. These results underscore the significance of studying the effectiveness of tax increases in reducing overall tobacco consumption, particularly for specific excise taxes.

  • Economics
  • Price
  • Taxation