But the Food and Drug Administration is set to decide soon whether the e cigarette market should remain the Wild West, unfettered by strict advertising and other rules that apply to normal cigarettes. The looming FDA decision and increased attention on Capitol Hill and state capitals have set off a lobbying frenzy in Washington and across the country.

(PHOTOS 10 smokin photos)

The industry remembers what happened the last time government stepped in millions of Americans extinguished their smoking habit. So this time Big Tobacco will fight just as hard or harder to protect its turf, even if if means reigniting the Tobacco Wars.

“We believe that regulatory and tax policies should encourage smokers of combustible cigarettes to switch to e cigarettes,” said Michael Shannon, vice president of Lorillard, arguing that e cigarettes should be treated differently than traditional cigarettes because they are different products. “We welcome reasonable FDA regulation on e cigarettes, but feel strongly that regulatory policy should not stifle what may be the most promising tobacco harm reduction product ever.”

The industry s pitch The battery powered cigarettes don t contain tobacco, so they will help hard core smokers switch to a safer alternative, helping save lives.

Even though the Big Tobacco companies have not been able to advertise on TV for four decades, e cigarette ads are now blanketing the airwaves with the firms taking full advantage of the lack of federal restrictions on their products.

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Marlboro maker Altria Group Inc., got in the market with its “MarkTen” electronic cigarette, Reynolds American unveiled the “VUSE” electronic cigarette and Lorillard acquired “blu” e cigarettes. Other big money backers like Silicon Valley entrepreneur Sean Parker have gotten in the action. He s among a group that invested $75 million in Njoy, which markets its product as a way to quit smoking.

But Big Tobacco s emergence in this new market has given ammunition to critics who say e cigarettes which turn nicotine and other chemicals into an inhalable vapor and whose health effects are not fully known are a back door way for the tobacco giants to regain their prominence by hooking a new wave of smokers onto nicotine.

Even independent e cigarette makers say that the emergence of Big Tobacco in the marketplace only complicates their argument that their products will help wean the country off of tobacco and should not be regulated as such.

Richard Carmona, the former U.S. surgeon general who now sits on the board of Njoy Inc., an e cigarette maker not affiliated with a tobacco company, says that his company s goal is to make tobacco “obsolete.”

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But given Big Tobacco s huge investment in e cigarettes, Carmona acknowledges that it “confuses” the industry s argument.

“I talk to people today, and they say, How can you get in bed with tobacco companies? ” said Carmona, a Democrat who lost a 2012 Senate race in Arizona. “I say, I m not. I say, Njoy is not a tobacco company. “

The issue isn t completely new on Capitol Hill and many lawmakers who smoke or are trying to quit have been spotted using e cigarettes, including Boehner and Rep. Duncan Hunter (R Calif.). But the industry isn t relying on potential customers on Capitol Hill to defend the industry.

To push its position, Lorillard has done everything from typical shoe leather lobbying to featuring its blu e cigarettes on signs at a smoking tent it sponsored at the annual “Taste of the South” bash, an event that draws hundreds of Capitol Hill aides and lawmakers, largely from southern states.

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The law firm Dickstein Shapiro billed $2.6 million to Lorillard in lobbying fees for the first nine months of 2013, according to federal lobbying reports. The firm s reported monitoring “all federal and legislative action related to e cigarettes,” among other issues for the company. Lorillard also has Strategic Action Public Affairs on retainer, including GOP strategists Stuart Roy and Blain Rethemeier to work on blu and e cigarette issues.

Blu has even enlisted Hollywood stars like Jenny McCarthy and Stephen Dorff to hock its products, something that is verboten for traditional cigarette brands like Marlboro. A consultant for Lorillard said blu “selected its celebrity spokespeople, the placement of the advertisements featuring these individuals and the events in which they appear to be consistent with blu s goal of reaching smokers and vapers 18 years of age or older.” Both McCarthy and Dorff are over 40 years old.

Lorillard is hardly alone. Altria and Reynolds American paid big in Washington in 2013, spending $7.8 million and more than $1.7 million, during the first nine months of 2013 on lobbying, respectively, though the companies and their consultants did not specify electronic cigarettes on the reports. Independently owned Njoy meanwhile beefed up in Washington by hiring the Downey McGrath Group in November. The company also paid Shockey Scofield Solutions $80,000 over six months of work, according to Senate lobbying disclosure reports.

Quitnow – cigarettes and poison

Cigarette smoke is a mixture of over 4000 chemicals, many of which are harmful to the human body.1 Currently all tobacco products available that are smoked deliver substantial amounts of toxic chemicals to their users and those who breathe their smoke.

Cigarette smoke is a combination of

  • mainstream smoke the smoke inhaled by a smoker
  • sidestream smoke the smoke from the end of a lit cigarette
  • second hand smoke the smoke exhaled by a smoker plus sidestream smoke.

Of the more than 4000 chemicals present in cigarette smoke, more than 60 have been identified as cancer causing chemicals, 11 of which are known to cause cancer in humans and 8 that have been associated with causing cancer in humans.1 Top of page

Cancer causing chemicals in tobacco smoke include

  • Benzene
  • 2 naphthylamine
  • 4 aminobiphenyl
  • Chromium
  • Cadmium
  • Vinyl chloride
  • Ethylene oxide
  • Arsenic
  • Beryllium
  • Nickel
  • Polonium 210.1,2

Toxic chemicals in tobacco smoke include

  • Nicotine the addictive agent in tobacco smoke
  • Formaldehyde used in preservation of laboratory specimens
  • Ammonia used in toilet cleaner
  • Hydrogen Cyanide used in rat poison
  • Acetone used in nail polish remover
  • Carbon monoxide found in car exhaust
  • Tar particulate matter in cigarette smoke
  • Toluene found in paint thinners
  • Phenol used in fertilisers.1,2

These chemicals are considered toxic because they have serious health impacts on the human body. For example

  • Hydrogen cyanide, carbon monoxide and tar cause, or are associated with, cardiovascular disease and chronic obstructive lung disease1
  • Ammonia and formaldehyde cause eye, nose and throat irritations and other breathing problems.4

The chemicals present in mainstream, sidestream and second hand smoke are similar however, the quantities of the various chemicals present differ. Sidestream smoke is generated at lower temperatures and under different conditions than mainstream smoke, and consequently it contains higher concentrations of many of the toxins found in mainstream smoke.5

With approximately one non smoker dying due to secondhand smoke exposure for every eight smokers dying of smoking related disease6 it is no surprise that second hand smoke has been designated a known human carcinogen (cancer causing agent).5 Further, about half of regular smokers will die of a smoking related disease and have a reduced life expectancy of about 13 to 16 years as compared with non smokers.7,8 Top of page

What’s in cigarette smoke?Tobacco smoke is a complex mixture of more than 4,000 chemicals in the form of gases, particles or both. When you inhale cigarette smoke, dozens of harmful substances enter your lungs and spread through your body. They can reach your brain, heart and other organs within 10 seconds of the first puff. The chemicals in cigarettes include the following

Nicotine an addictive drug and a toxin that narrows your veins and arteries. Nicotine raises your blood pressure and damages your heart by forcing it to pump faster and work harder. It slows your blood flow, reducing oxygen to your feet and hands. Some smokers end up having their limbs amputated.

Carbon Monoxide a gas that robs your heart of the oxygen it needs as fuel to pump blood around your body. Over time, your airways swell up and let less air into your lungs.

Tar is made up of many chemicals, including gases and substances that cause cancer. It coats your lungs like soot in a chimney. Changing to low tar cigarettes is not a healthier option as smokers usually take deeper puffs and hold the smoke in for longer, dragging the tar deeper into their lungs.

Phenols hazardous chemicals that paralyse and eventually kill the hair like cells that normally sweep clean the sensitive lining of your airways.

Fine Particles can irritate your throat and lungs, cause ‘smoker’s cough’, make you produce more mucus and damage lung tissue. Top of page

How else can smoking harm your health?Cancer smoking is widely recognised as causing lung cancer, but it also increases the risk of cancer of the lips, tongue, mouth, nose, oesophagus, pharynx, larynx, pancreas, bladder, cervix, vulva, penis and anus. There are also associations between smoking and cancers of the stomach, kidney, liver and blood.

Diabetes smoking worsens some of the health complications caused by type 1 diabetes, or insulin dependent diabetes. Evidence also shows that smoking is associated with an elevated risk of developing type 2 diabetes.9

Blood Circulation inhaling tobacco smoke can reduce the bloods ability to carry oxygen around your body and cause elevated blood fat levels (cholesterol and triglycerides). Blood clots are more likely to form in damaged arteries that can block blood flow to your heat, brain, or legs. Smoking is also the cause of dangerous plaque building up inside your arteries, causing them to narrow and creating blockages. this can lead to chest pain, weakness, heart attack or stroke.

Infections you will become more susceptible to bacteria and viruses because smoking damages the lining of your throat and lungs and weakens your immune system.

Breathing Problems in the long term, you are more likely to have some degree of emphysema, a disease that causes progressive shortness of breath, as smoking cuts the amount of oxygen able to be carried from the air into your blood.

Ageing smoking will cause premature aging, as wrinkles will appear around the eyes and mouth sooner and deeper than in non smokers. A woman who smokes tends to reach menopause one or two years earlier than a non smoker or an ex smoker because smoking reduces the amount of oestrogen in her body. She is also more likely to develop osteoporosis the weakening of the bones that accompanies ageing.

Hearing you may lose your hearing earlier than a non smoker, and are more susceptible to hearing loss due to ear infections and loud noise. This is due to decreased blood flow to the inner ear resulting from plaque build up on the blood vessel walls. Top of page

How does smoking affect parenting and babies?Smoking makes both men and women less fertile. Men who smoke produce less sperm, make more abnormal sperm and are much more likely to become impotent.

Women smokers often experience irregular or missed periods, along with unusual vaginal discharge and bleeding, which can affect fertility. Women who take the contraceptive pill and smoke are more likely to have a heart attack or stroke than non smokers.

A woman who smokes when pregnant can affect her unborn baby’s blood circulation, heart and other organs as the baby is exposed to nicotine, carbon monoxide and other toxic chemicals that are present in the mothers blood. Women that smok are more likely than non smokers to have a miscarriage, a stillbirth, a baby with a low birth weight or a baby that dies soon after birth or from cot death. A nursing mother who smokes passes some nicotine and other toxins to her baby through breast milk (although breastfeeding your baby is still better than bottle feeding, even if you smoke). Children of smoking parents may have impaired learning, slower growth and be shorter than children of parents who do not smoke. Top of page

What are the risks?Every year, about 15,000 Australians die from diseases caused by smoking. Half of these deaths will occur in middle age. Heart attacks and strokes are more frequent in smokers. In people under 65 years of age, smoking causes about 40 per cent of all strokes and heart disease. Smokers are four times as likely as non smokers to suffer sudden cardiac death and ten times more likely to die of bronchitis and emphysema. Smoking causes about 20 per cent of all cancer deaths and 80 per cent of lung cancers. Top of page

if I quit?Quitting smoking is the best thing most smokers can do to improve and protect their health and the sooner the better. The health benefits of quitting begin within a few hours and all nicotine and its by products are gone from your body within a few days. Many smokers notice improvements in their skin’s appearance. Sense of taste and smell within one week. Within three months the blow flow (notably to the hands and feet) will improve. Lings will start to recover enough to clear themselves of mucus. After just one year, the risk of heart disease will have almost halved. People who quit smoking can expect in the longer term to suffer fewer infections, lose fewer workdays to sickness, have a lower risk of strokes and cancers and live longer. Top of page

Where can I get help to quit?Giving up can be hard but is clearly worth it. If you want to quit, the Quitline can help. For the cost of a local call from anywhere in Australia, Quitline provides advice and assistance to smokers who want to kick the habit. It helps smokers plan their attempt, gives advice on different techniques, provides information on the availability of stop smoking programs and supplies written material on how to quit. Call
Quitline on 131 848. Top of page

  • Printable version of Tobacco Smoke is Toxic fact sheet (PDF 107 KB)

1) Hoffmann D, Hoffmann I and El Bayoumy K. The Less Harmful Cigarette A Controversial Issue. A tribute to Ernst L. Wynder. Chemical Research in Toxicology 2001, 14(7) 767 790.
2) The Department of Health and Human Services Tasmania. Fact Sheet Health Effects of Environmental Tobacco Smoke, 1/12/2006 (This link was valid at the time of submission.)
3) Tobacco smoke and involuntary smoking by IARC Working Group on the Evaluation of Carcinogenic Risks to Humans, International Agency for Research on Cancer, Lyon, France World Health Organization International Agency for Research on Cancer, 2004. (This link was valid at the time of submission.)
4) Health Canada. Toxic Emissions Statement, 1/12/2006 #form (This link was valid at the time of submission)
5) U.S. Department of Health and Human Services. The health consequences of involuntary exposure to tobacco smoke a report of the Surgeon General. U.S. Department of Health and Human Services, Centres for Disease Control and Prevention, National Centre for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2006. (This link was valid at the time of submission)
6) Schick S and Glantz SA. Sidestream cigarette smoke toxicity increases with ageing and exposure duration. Tobacco Control 2006 15 424 429.
7) Peto R, Lopez AD, Boreham J and Thun M. Mortality from smoking in developed Countries, 1950 to 2000 Australia. (2nd edition, revised June 2006 ) (this link was available at the time of submission) available at Mortality from smoking in developed countries 1950 2005.
8) U.S. Department of Health and Human Services. The Health Consequences of Smoking what it means to you. U.S. Department of Health and Human Services, Centres for Disease Control and Prevention, National Centre for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, (This link was valid at the time of submission).
9) Tobacco in Australia website
10) Winstanley M,Woodward S and Walker N.,Tobacco in Australia Facts and Issues, 1995
11) The Quit website.
12) Curbing the Epidemic Governments and the Economics of Tobacco Control,The World Bank, 1999. (World Bank website)
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