Cheap Cigarettes

E-cigarettes won’t help you quit, study finds – webmd

March 30th, 2014

By Steven Reinberg

HealthDay Reporter

MONDAY, March 24, 2014 (HealthDay News) Contrary to some advertising claims, electronic cigarettes don’t help people quit or cut down on smoking, a new study says.

Users of e cigarettes inhale vaporized nicotine but not tobacco smoke. The unregulated devices have been marketed as smoking cessation tools, but studies to date have been inconclusive on that score, the study noted.

“When used by a broad sample of smokers under ‘real world’ conditions, e cigarette use did not significantly increase the chances of successfully quitting cigarette smoking,” said lead researcher Dr. Pamela Ling, an associate professor at the Center for Tobacco Control Research and Education at University of California, San Francisco.

These findings based on nearly 1,000 smokers are consistent with other studies and contradict the claims frequently found in e cigarette advertising, she said.

“Advertising suggesting that e cigarettes are effective for smoking cessation should be prohibited until such claims are supported by scientific evidence,” Ling said.

For the study, Ling’s team analyzed data reported by 949 smokers, 88 of whom used e cigarettes at the start of the study.

One year later, 14 percent of the smokers had quit overall, with similar rates in both groups.

“We found that there was no difference in the rate of quitting between smokers who used an e cigarette and those who did not,” Ling said.

There was no relationship between e cigarette use and quitting, even after taking into account the number of cigarettes smoked per day, how early in the day a smoker had a first cigarette and intention to quit smoking, Ling added.

However, the researchers noted that the small number of e cigarette users may have limited the ability to find an association between e cigarette use and quitting.

The report, published online March 24 in JAMA Internal Medicine, also found that women, younger adults and people with less education were most likely to use e cigarettes.

One expert said the study is flawed and shouldn’t be taken seriously.

“It’s an example of bogus or junk science,” said Dr. Michael Siegel, a professor of community health sciences at Boston University School of Public Health.

“That’s because the study does not examine the rate of successful smoking cessation among e cigarette users who want to quit smoking or cut down substantially on the amount that they smoke, and who are using e cigarettes in an attempt to accomplish this,” Siegel said. “Instead, the study examines the percentage of quitting among all smokers who have ever tried e cigarettes for any reason.”

Many of the smokers who tried e cigarettes may have done so out of curiosity, Siegel said.

“It is plausible, in fact, probable, that many of these 88 smokers were not actually interested in quitting or trying to quit with electronic cigarettes,” he said. “These products have become very popular and have gained widespread media attention, and it is entirely possible that many of these smokers simply wanted to see what the big fuss is all about.”

Eve (cigarette) – wikipedia, the free encyclopedia

Eve cigarettes used very feminine art and marketing, starting with the cigarette itself which was long and slim, originally 100mm but lengthened to 120mm within two years, in order to be more readily identified with the feminine ideals of slimness and length. The filter and box of earlier generation Eves were decorated with flowers to look feminine and fashionable, specifically signifying that this was a lady’s cigarette, as well as to catch the eye of consumers.

The advertising approach was to make Eve appear to be a beautiful cigarette which made the woman who chose to smoke Eves more attractive, creating a sense of appeal to feminine vanity. Accordingly, the objective was to capture the market share from other brands, particularly other brands targeted to women, and to recruit non smokers, suggesting that an Eve smoker is more attractive than a woman who did not smoke.

The marketing approach was designed to be very feminine. Models were very elegant, ladylike, and elaborately made up. Advertising text complemented the feminine imagery. In 1976 Eves were even marketed in association with a fashion line with colors and floral prints similar to Eve cigarette packs. The message was that women who smoked Eves were feminine, ladylike, and ladies of leisure. Slogans used included “Finally a cigarette as pretty as you” and “Every inch the lady”.

For almost 40 years Eve cigarettes have been aimed at the same niche market, women and young girls who wish to appear ladylike. They have not sold as well as the competing Virginia Slims cigarettes, which have always had broader appeal.

Packaging edit

The packaging has evolved to keep up with the times. Packaging went from a soft pack with the trademark flowers and drawing of Eve in the garden (gen. 1) to losing the female figure and retaining only the flowers (gen. 2) then moving the flowers to a band lengthwise on a white cardboard box (gen. 3). This packaging went unchanged until 1992 when the small multicolored flowers were replaced by thin orchid like flowers in jewel tones on the box, and a single small colored flower on the filter band of the cigarette (gen. 4). In Germany the packaging and cigarette design did not change, retaining the floral band. Menthol versions of Eve used similar designs but with more green tones. Shorter 100mm Eves in Regular and Menthol boxes were reintroduced in 1985 but gradually disappeared due to lack of interest. In 1990 Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor. Packaging was white flip top box with long stemmed flowers done in pale pastels, with a single pale pastel flower on the filter band. Menthols were similar but with more green. After 1992 packaging remained unchanged until 2002, except for yet another unsuccessful reintroduction of 100mm length Eve Lights and Eve Ultra Lights in 1991. In 2002 the flowers were replaced by butterflies (gen. 5). Ultra Lights lost the long stemmed flowers they had since their introduction and unified with the regulars for the first time by assuming the butterfly motif, with different colors identifying Ultra Lights (blue) and Menthol Ultra Lights (teal), to complement the colors identifying Lights (purple) and Menthol Lights (green). In 2002 soft pack 100s were reintroduced yet again, using the butterfly design of the 120s. And as before, 100s gradually disappeared.

As of 2010 update four styles of Eve cigarettes were available Eve Lights 120s, Eve Ultra Lights 120s, Eve Menthol Lights 120s, and Eve Menthol Ultra Lights 120s. The butterfly band around the filter and above the rings with the Eve logo was done in a subtle watermark, instead of bright colors as had been done in the past. By July 2010, in keeping with the Family Smoking Prevention and Tobacco Control Act, the words “lights” and “ultralights” had been removed. Eve Lights 120s were renamed Eve Amethyst 120s, Eve Ultralights 120s were renamed Eve Sapphire 120s, Eve Menthol Lights 120s were renamed Eve Menthol Emerald 120s, and Eve Menthol Ultralights 120s were renamed Eve Menthol Turquoise 120s.