Cheap Cigarettes

Before there was the iconic macho Marlboro Man we are all familiar with, Julie London sold billions of Marlboro cigarettes. In the late 1950s and early 1960s, the ad men at Leo Burnett had Julie London singing the Marlboro jingle on their TV ads. If I hadn t been eight years old at the time, I would have been seduced into lighting up a Marlboro with Julie.

L.A. Times reporter, Hal Humphrey s who interviews Julie London about her Marlboro ads, had the same reaction I had when I viewed these commercials. Why pair her up with some Old Guy (actor Phil Terry) when they could have, for example, hauled me out of the sixth grade to have Julie sing to me and the youth market segment? Here s Mr. Humphrey s interview.

In the early 1960s, when cigarettes were advertised on television, London memorably crooned “The Marlboro Song” to a swain in a convertible or beach house. A hard bitten Times business writer confessed that London was the only woman on television who could persuade him to buy anything adding that he smoked a dozen of her touted brand while interviewing her.

From Julie s obituary in the L.A. Times

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Tobacco firm begins ‘stealth-marketing’ campaign against plain packaging

Marlboro Ultra Lights contain 0.5 mg of nicotine and 6 mg of tar. They are considered to be the lightest Marlboro cigarettes available in the United States.

It comes in a silver box and has much less nicotine and tar content than Marlboro Red. The tobacco is milder, the taste is really smooth and does not irritate the throat. The filter of Marlboro Ultra Lights is penetrated with holes which diffuse the tobacco smoke with fresh air. Thus the smoker is prevented from ingesting the full amount of nicotine.

Marlboro Ultra Lights were created to meet the tastes of social smokers. These stylish cigarettes are favored by social smokers as they are not as addictive. The light taste of Marlboro Ultra Lights makes smoking a perfect occupation to accompany relaxing glamor atmosphere with the minimum harm to human health. The cigarettes are distinguished by unique mild taste, attractive package and affordable price! Marlboro Ultra Lights is a perfect combination of top quality tobacco and reasonable price.

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Marlboro Ultra Lights Box Cigarettes made under authority of Philip Morris Products SA.