During the early 1950’s there were six filter cigarettes on the market Winston, Kent, L&M, Viceroy, Tareyton and Parliament. Many American men considered filter tips effeminate, and together, these six brands totaled just 10% of all cigarette sales. Philip Morris had been making their non filter tipped “Mild as May” Marlboro since 1924. The brand name had been picked from early trademarks that the original English firm had registered. Marlborough and Poland streets was the location of the first Philip Morris factory in London. In 1936 a red ‘beauty’ tip, meant to hide those tell tale lip stick smears, was added to the line. This “beauty tip” line extension was advertised with the slogan “to match your lips and fingertips.” Men thought Marlboro a brand for women or sissies, and in 1954 sales were less than one quarter of one percent a brand with a dim future. With little to lose, Philip Morris decided to name a new filter tip cigarette Marlboro. Beginning May 1954, Marlboro with a recessed “selectrate filter” was test marketed in Texas.

Cecil & Presbrey, a small advertising agency who’s main asset seems to have been the Marlboro account supervisor, who just happened to be the son of the Chairman of the Board of Philip Morris, was responsible for the initial Texas newspaper ads. Packaging was the new crush proof flip top box, which looked pretty much like it does today, except that a solid red color wasn’t used. Leo Burnett was the head of the advertising agency that was awarded the Marlboro account in November 1954, and he thought that the red and white stripes looked pink, and that the pack had an effete look. At Burnett’s request, Philip Morris switched to a solid red chevron. Burnett had asked his employees to identify a masculine image, and one of his copy writers suggested a cowboy. A stock photo of a cowboy was dug out of their files, and the phrase “Delivers the goods on flavor” added. This first Marlboro Man ad was used in the Dallas/Fort Worth test beginning January 1955. Burnett decided that men other than cowboys, men who were tough but with a polished air about them, could also be rugged Marlboro Men. With a simple military tattoo inked onto the back of his hand, the hunter, gardener, sailor or pilot became Marlboro Men. The tattoo supposedly signifying an adventurous past, became the Marlboro Man’s signature until replaced by a “Marlboro Country” cowboy in 1962. The Magnificent Seven movie music you are listening to was sequenced by Mr. Gary Wachtel. Philip Morris purchased the rights to Elmer Bernstein’s classic movie soundtrack, The Magnificent Seven, in 1963. This superb Academy Award nominated score was then used as background music for their Marlboro TV commercials. Jingles plus the music from the Magnificent Seven .

Marlboro You get a lot to like 1955 1962.

The first Marlboro Men weren’t professional models, just good looking guys. These men came from all walks of life garage mechanics to white collar businessmen. Each had one thing in common they were tough looking with a worldly, successful air about them. The first was a US Navy Lieutenant. Later, advertising executive Leo Burnett’s own art director was used. However, the most successful were pilots. Little wrinkles around a pilot’s eyes made them particularly appealing to both men and women. The newspaper ads produced by Leo Burnett for the Texas test were also used when Marlboro began to go national. The advertising campaign opened in New York, Chicago, and Los Angeles. The Marlboro Man took New York by storm, and Marlboro quickly became the number one selling filter tip cigarette there. Sales went from the 18 million Marlboros sold in 1954, to 6.4 billion in 1955.

Lady Marlboro with his first cowboy ad in January 1955, advertising executive Leo Burnett gave Marlboro Filters an exclusively male personality. Positioning the new brand to appeal to just one half of the smoking population was considered risky. As it turned out, though, this was the right decision. Marlboro sales for 1957 were 19.5 billion cigarettes, up from almost nothing in 1954. However, sales slowed in 1958 because of an anti smoking article published in Readers

This article was the first public documentation of just how bad cigarettes were for the smoker’s health, and how ineffective most filters were. The Kent Cigarette is a high filtration brand, and the only cigarette Readers Digest felt had a worthwhile filter. Kent sales rose dramaticly, while Marlboro sales leveled off at 20.7 billion cigarettes. Philip Morris executives decided to keep Marlboro filters a full flavor brand, but did improve the filter. Another change was that Leo Burnett was allowed to produce TV commercials featuring Julie London singing “You get a lot to like with a Marlboro,” and a few magazine ads picturing women in Marlboro country.

D. W. Lights up Marlboro Country 1970’s.

Marlboro southern cut – cigarette forum & smokers community

Order cigarettes online marlboro menthol – marlboro cigarettes name
#1 (permalink) 02 13 2013, 08 11 PM jdwsmokes Moderator Join Date Jan 2013 Location United States Posts 104 Rep Power 12 Marlboro Southern Cut

Awesome cigarette! One of the best ones I have tried to be honest. Here is my video review #2 (permalink) 02 14 2013, 11 53 AM dman20 Member Join Date Dec 2011 Location United States Posts 77 Rep Power 10

Personally, I’ve had better. This cigarette actually left me pretty disappointed. I was expecting a Marlboro 27 on steroids here, and all I picked up was something that tasted like cheap pipe cut tobacco. Not the worst cigarette, but definitely not the best either. #3 (permalink) 02 14 2013, 08 11 PM jdwsmokes Moderator Join Date Jan 2013 Location United States Posts 104 Rep Power 12

Really? Wow, I’m kinda surprised! I think the smell was a lot different than some of the other cigarettes I’ve tried and it had a Turkish flavor, at least to me anyway. #4 (permalink) 02 14 2013, 09 19 PM smoker 4 life Junior Member Join Date Apr 2009 Location US Posts 2 Rep Power 0

they are pretty good jdw. i agree about the smell. they smell like fruit, vanilla, and cigar tobacco to me. Im of the opinion theyre strong too, but most people whove tried them think theyre weak. #5 (permalink) 02 14 2013, 11 59 PM Chief Smoker Super Moderator Join Date Oct 2008 Posts 453 Rep Power 51

I really like them… Some great flavors and also a good aftertaste on the smoke. I’d take them over everything except a Red. We’ll see where this one goes but definitely a sweet flavor. #6 (permalink) 02 15 2013, 12 55 AM Craven A Players Senior Member Join Date Jan 2013 Location SF Bay, USA Posts 193 Rep Power 22

me almost want to go out & part with 5 6 bucks just to try one! BTW, has anyone tried the Virginia Blend? #7 (permalink) 03 23 2013, 09 36 AM motleydan1 Member Join Date Mar 2011 Location United States Posts 82 Rep Power 12

They are most like a Camel Turkish Royal,maybe a bit as good as a blend 27 for people who enjoy flavored stick to my Luckies #8 (permalink) 10 17 2013, 02 18 AM regularfella Senior Member Join Date Oct 2013 Location United States Posts 106 Rep Power 12

Those things are damn TASTY! They have a strong Caramel/Chocolate thing going on. It even made the room I was smoking in smell good. I can’t say that about too many other cigarettes.

I even had a non smoking friend comment on how good they smell. #9 (permalink) 10 29 2013, 06 58 PM BeVar Junior Member Join Date Oct 2013 Posts 3 Rep Power 0 Southern Cut

Good stuff.

I want to roll my own. Been rolling my own for more than a year and it’s good.
Getting the right tobacco is the hard part. I’d like to get tobacco like Marlboro’s southern cut.

Anyone have a clue?