RICHMOND, VA At a press conference Tuesday, tobacco giant Philip Morris introduced its new medicinal cigarette, Marlboro Sinus PM, a smokable nighttime cough suppressant and analgesic designed to ease cold symptoms. “Marlboro Sinus PM uses the power of acrid tobacco smoke to restore and rejuvenate,” Philip Morris president William Gifford said. “Just inhale two cigarettes right before bedtime and the medicated tar goes to work by coating your mucus and packing it down deep inside your lungs. You’ll wake up feeling rested, refreshed, and ready for a smoke.” In addition to the Sinus PM cigarettes, Philip Morris will later this month introduce its new line of Non Drowsy Daytime Formula 100s and Copenhagen Smokeless Birth Control Dipping Tobacco.

What do marlboro lights smokers know about low-tar cigarettes? – robert wood johnson foundation

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This study examines what Marlboro Lights smokers know about the health risks of low tar cigarettes compared with regular cigarettes, and whether they know that the filters of Marlboro Lights cigarettes have vents.

The study used data from a survey of 1,046 adult U.S. smokers, 197 of whom (19 percent) smoked Marlboro Lights, the most popular brand in the survey. Only 13 percent of these smokers knew that a low tar cigarette delivers about the same amount of tar as a regular cigarette. Only 32 percent knew that their cigarette filters contain vents, which facilitate deeper inhaling and cool the smoke to give it a lighter feeling in the mouth. Sixty two percent thought that adding a filter to a cigarette makes it less dangerous to smoke, while 60 percent thought that reducing tar in a cigarette made it less dangerous. About 15 percent thought that light cigarettes were less likely than regular cigarettes to lead to addiction.

The authors note that Marlboro Lights smokers are for the most part misinformed or uninformed about the health risks of light cigarettes. They also note that smokers of other light or ultra light brands do not know significantly more than Marlboro Lights smokers about the health risks of light cigarettes. The authors indicate that cigarette marketing reinforces perceptions that light cigarettes are safer, and suggest remedial public education as well as an overhaul of current cigarette marketing tactics.