When it comes to product reviews electronic cigarettes get their fair share of attention. Everywhere you look these days it seems as though there&#39 s a new review site, distributor, or user forum popping up on the Internet. While all this attention is good, sometimes the waters can be muddied by too many people saying too many things that are not true about electronic cigarettes. So we want to take a few minutes and introduce you to the VAPESTICK&reg Brand. We also want you to know that any individual or site that reviews electronic cigarettes without including VAPESTICK&reg doesn&#39 t have all the information they need. We believe our electronic cigarettes are the best mid range products on the market. And we want to prove it to you by inviting you to try one of our e cigarettes today.

Quality of Build

Someone who reviews electronic cigarettes will always talk about the quality of the product&#39 s build. That&#39 s because some manufacturers use shoddy parts and low&#45 quality e&#45 liquid just to keep their prices down. At VAPESTICK&reg we believe there&#39 s more to a product than simply its price. We believe it&#39 s important to create an electronic cigarette that is affordable yet dependable, user friendly, and above all, safe. That&#39 s one of the reasons that VAPESTICK&reg is a founding member of UK&#39 s leading electronic cigarette trade association known as ECITA. Not only did we help develop the standards for electronic cigarettes in the UK, we abide by them strictly. With VAPESTICK&reg products you can be assured of only the highest quality build that meets SGS, CE and RoHS standards.

Value for Money

One of the things an individual user who reviews electronic cigarettes will talk about is price. We understand it&#39 s part of human nature to want to get the best products at the lowest possible price. But if you&#39 re not careful you can buy a cheap electronic cigarette that gives you exactly what you pay for. Poor taste, poor vapour, short battery life, and short atomizer life. With the VAPESTICK&reg Brand you don’t necessarily get cheap, but you do get the best value for money.

For example, our VAPESTICK&reg V1 disposable electronic cigarette sells for &#163 9.99, as opposed to other brands which can be had anywhere from &#163 6 to &#163 8. But at 500 puffs (the equivalent of approximately 50 tobacco cigarettes) ours lasts up to two times longer than the other brands. Sure, we&#39 re a pound or two more than the other guys, but when you do the math it&#39 s a much better value.

The VAPESTICK&reg brand carries value even into our rechargeable models. From the low&#45 end Classic starter kit at &#163 45, all the way up to our MAX kit at &#163 55, you get a complete high&#45 quality kit with everything you need to get started right away. Our starter kits provide you with 10 assorted refill cartridges (with an assortment of flavours and nicotine strengths), 2 atomisers, 2 lithium ion rechargeable batteries, an attractive velvet carrying pouch, USB charger, wall charger, and our &#34 V Card&#34 to help you prove to sceptics that e cigarettes are legal just about anywhere in the UK. You get all of that at a price between &#163 45 and &#163 55. That’s value for money in our book.

The Trustworthy VAPESTICK&reg Brand Name

Finally, someone who reviews electronic cigarettes will usually recommend that you buy a product based on the trustworthiness and name recognition of the company. As far as we&#39 re concerned, the VAPESTICK&reg Brand carries with it a reputation unparalleled by our competitors. Just to prove how confident we are in your satisfaction we offer a 30 day, hassle free return policy. We&#39 ll even throw in rapid shipping so you have your VAPESTICK&reg products at your door as soon as is humanly possible. At VAPESTICK&reg we believe no one else can do what we do and were bound and determined to prove it to you. So forget all the other reviews, electronic cigarettes from VAPESTICK&reg are all you need to know.

Shop Now

If you would like to try the Best Electronic Cigarette available, please view our range of premium quality VAPESTICK E Cigarettes which come with our 30 Day Full Refund No Quibble Guarantee…

Marketing e-cigs: is it a fake cigarette?

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As tobacco giants Altria and R.J. Reynolds launch their new unregulated electronic cigarettes this summer, buzz is growing about huge marketing budgets waiting in the wings. But money is just one issue the other is if the behemoths can figure out how to brand cigarette shaped electronic gadgets in the Facebook era.

E cigarettes are battery operated tubes that emit a puff of water vapor, usually containing nicotine. Unlike cigarettes, they can be used almost anywhere (so far), and ads for e cigs are only required to be aimed at adults. Most ads make no health claims while they await FDA rules, but media and customers commonly describe e cigs as a way to wean off unhealthy cigarettes.

The marketing challenge is whether to pay more attention to the “electronic” than the cigarette aspect of the product.

Blu eCigs, for instance, target smokers 35 45 who like techie devices, said founder Jason Healy, who sold the company last year to Lorillard, maker of Newport cigarettes. Blu packs and displays are black and sleek, like a mobile phone. If you flip a switch on the brand s “smart pack,” it flashes and vibrates when it senses another Blu smoker nearby. Soon the pack will also be able to talk to your other electronic devices, said Healy.

In contrast, independently owned Njoy, the market leader, goes retro with gold emblems and colored slashes on its signs and packaging.

Both brand design approaches are clich d and trite, said Fred Richards, worldwide creative at The Brand Union, a branding and design consultancy. “The sleek looking packs have slick brand names and language similar to like premium chewing gum. And the crests and sashes are from cigarette packaging of old.”

The larger opportunity, according to experts, is in using digital media and events to tap the modern day smokers communal angst. “Smokers have been treated like social outcasts for 20 years. There is a whole generation who are too young to know what it was like to smoke on airplanes and in offices and restaurants,” said Richards.

Blu is trying to embrace that sense of community with social media, said Healey. “We encourage people to tell their stories. Plus, data from social sites allow us to zero in on people over 18 who smoke.” Blu runs a TV spot on late night cable, print ads in lifestyle and culture magazines, and it is significantly expanding its events and social media marketing. “With a product like this, we have to dig to get the demos we want, and then we need to have a conversation to win them over ,” said Healey.

The controversy over e cigs health impacts is gathering steam as the industry approaches $1 billion in sales. At the same time, a new brand category is emerging. “This is a breakthrough in technology and a shift in the social stigma toward smoking,” said Richards. “It s an opportunity to create a whole new language, lifestyle and attitude.”