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Tobacco brand attacked for using kangaroo image to sell cigarettes – telegraph

April 5th, 2014

The use of the images on Winfield packets has been criticised as misleading and a possible payback for Australia s fierce anti tobacco campaign.

Australia is set to introduce new plain packaging measues believed to be the world s toughest anti tobacco laws which will ban logos and branding on cigarette packets from later this year. BAT and several other tobacco firms have launched legal action against the laws.

The Winfield packets feature a picture of a kangaroo on the front, with a map of Australia and the words “An Australian Favourite”.

Australia s Health Minister, Nicola Roxon, said the packets were shameful and misled foreigners about the country s lifestyle.

“I think many Australians are going to be outraged that a big tobacco company all the way round the world is using Australia’s healthy lifestyle to market their deadly products,” she said.

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